Our Methodology
A transparent breakdown of how we calculate sponsored content rates.
The Formula
estimated_reach = followers × view_rate
base_rate = (estimated_reach / 1000) × CPM
adjusted_rate = base_rate × niche × region × engagement × tier
min_rate = adjusted_rate × 0.7
max_rate = adjusted_rate × 1.4
View Rates by Platform
Not all followers see every post. We estimate reach based on typical view rates:
| Platform | Content Type | View Rate |
|---|---|---|
| Story | 10% | |
| Reel | 40% | |
| Feed Post | 25% | |
| TikTok | Video | 30% |
| YouTube | Dedicated Video | 30% |
| YouTube | Shorts | 35% |
| Post | 15% |
Base CPM Rates
CPM (Cost Per Mille) is the cost per 1,000 impressions. Base rates vary by platform and content type:
| Platform | Content Type | Base CPM |
|---|---|---|
| Story | $5 | |
| Reel | $8 | |
| Feed Post | $10 | |
| Carousel | $12 | |
| TikTok | Video | $6 |
| Story | $3 | |
| YouTube | Dedicated Video | $20 |
| Integration (30-60s) | $12 | |
| Shorts | $4 | |
| Snapchat | Story | $5 |
| Spotlight | $6 | |
| X (Twitter) | Tweet | $4 |
| Thread | $8 | |
| Video Tweet | $6 | |
| Post | $15 | |
| Article | $20 | |
| Video | $18 | |
| Twitch | Stream Integration | $15 |
| Dedicated Stream | $25 | |
| Panel Placement | $3 | |
| Chat Shoutout | $2 | |
| Post | $6 | |
| Video | $8 | |
| Reel | $7 | |
| Story | $4 | |
| Live Stream | $10 |
Niche Multipliers
Some niches command higher rates due to audience purchasing power and advertiser demand:
Region Multipliers
Audience location significantly impacts rates. US and Canadian audiences are most valuable to advertisers:
Engagement Rate Multipliers
Higher engagement indicates a more active, valuable audience:
Follower Tier Adjustments
Larger accounts can command premium rates, while nano-influencers often have higher engagement:
Sources & Methodology
Our rates are compiled from multiple industry sources including:
- Influencer marketing platform data
- Industry reports from HypeAuditor, Influencer Marketing Hub
- Survey data from creator communities
- Brand and agency rate card benchmarks
Important Disclaimer
These rates are estimates and starting points for negotiation. Actual rates vary based on audience quality, content quality, brand fit, exclusivity, usage rights, and your negotiation skills. Use these numbers as a foundation, not a ceiling.