TikTok Sponsorship Rates by Follower Count

TikTok rates are often lower per-follower than Instagram because of the platform's viral potential. A video can reach far beyond your follower base, which brands factor into pricing.

TikTok Video Rates

The main content format. Typical view rate is 15-40% of followers, but viral videos can exceed this significantly. Average CPM: $6.

Nano (1K-10K): $20 - $75
Micro (10K-50K): $75 - $350
Mid-tier (50K-500K): $350 - $3,000
Macro (500K-1M): $3,000 - $7,000
Mega (1M+): $7,000+

TikTok Story Rates

Stories have lower reach but are great for quick promotions. Average CPM: $3.

Nano (1K-10K): $10 - $30
Micro (10K-50K): $30 - $150
Mid-tier (50K-500K): $150 - $1,000
Macro (500K-1M): $1,000 - $2,500
Mega (1M+): $2,500+

What Makes TikTok Pricing Different

1. Viral Potential

TikTok's algorithm can push content to millions regardless of follower count. This means brands sometimes prefer working with micro-influencers who create engaging content over mega-influencers with lower engagement.

2. Content Creation Effort

TikTok videos often require more creativity and editing than other platforms. Factor this into your pricing.

3. Younger Demographics

TikTok skews younger, which can affect rates in certain niches. Finance and B2B content may command lower premiums compared to Instagram or LinkedIn.

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TikTok Pricing Tips

Leverage your average views — If your videos consistently get more views than your follower count, use this in negotiations
Track save rates — High save rates indicate valuable content
Offer whitelisting — Allow brands to run your content as ads for additional fees
Consider sound usage — Original sounds that can go viral add value