About SponsorRate

SponsorRate is a free tool that helps influencers and content creators determine fair pricing for their sponsored content.

Why We Built This

Pricing sponsored content is one of the biggest challenges creators face. Charge too little and you undervalue your work. Charge too much and you might lose opportunities. We built SponsorRate to give creators a data-driven starting point for negotiations.

How It Works

Our calculator uses industry-standard CPM (cost per mille) rates adjusted for multiple factors:

• Platform — Different platforms command different rates
• Content type — Stories, reels, feed posts, videos, etc.
• Engagement rate — Higher engagement = higher value
• Niche — Finance and tech pay more than lifestyle
• Audience region — US/Canada audiences are most valuable
• Follower tier — Nano, micro, mid-tier, macro, mega

Part of the Ayadi Ecosystem

SponsorRate is built by Ayadi, LLC, the team behind:

• Miqwal — An influencer marketplace connecting creators with brands
• Monjz — A freelancers marketplace

Disclaimer

The rates provided by SponsorRate are estimates based on industry averages and should be used as a starting point for negotiations. Actual rates can vary significantly based on audience quality, content quality, brand fit, exclusivity requirements, usage rights, and negotiation skills.