• 8 min read

Instagram Influencer Rates in 2026: Complete Pricing Guide

How much should you charge for Instagram sponsored content? Here's our data-driven breakdown of rates by content type, follower count, and niche.

Average Instagram Influencer Rates by Content Type

Instagram remains one of the most lucrative platforms for influencer marketing. Rates vary significantly based on content type, with Reels commanding premium prices due to their algorithmic reach.

Instagram Story Rates

Stories have the shortest lifespan (24 hours) and typically reach 5-15% of followers. Average CPM: $5.

  • Nano (1K-10K): $10 - $50
  • Micro (10K-50K): $50 - $250
  • Mid-tier (50K-500K): $250 - $1,500
  • Macro (500K-1M): $1,500 - $3,000
  • Mega (1M+): $3,000+

Instagram Reel Rates

Reels reach the widest audience (30-50% of followers) and have the highest engagement. Average CPM: $8.

  • Nano (1K-10K): $25 - $100
  • Micro (10K-50K): $100 - $500
  • Mid-tier (50K-500K): $500 - $5,000
  • Macro (500K-1M): $5,000 - $10,000
  • Mega (1M+): $10,000+

Instagram Feed Post Rates

Permanent posts that typically reach 20-30% of followers. Average CPM: $10.

  • Nano (1K-10K): $30 - $125
  • Micro (10K-50K): $125 - $500
  • Mid-tier (50K-500K): $500 - $5,000
  • Macro (500K-1M): $5,000 - $12,000
  • Mega (1M+): $12,000+

Factors That Affect Instagram Rates

1. Engagement Rate

Higher engagement rates command premium pricing. An account with 3-6% engagement can charge 30% more than one with below-average engagement.

2. Niche

High-value niches like finance (1.5x), luxury (1.5x), and real estate (1.4x) pay more than general lifestyle content (0.9x).

3. Audience Demographics

US and Canadian audiences are most valuable to advertisers. If your audience is primarily in developing markets, expect rates 40-65% lower.

Calculate Your Exact Rate

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Tips for Negotiating Instagram Rates

  1. Know your worth — Use data to justify your pricing
  2. Consider usage rights — Charge extra if brands want to repurpose content
  3. Bundle content types — Offer package deals for Stories + Reels + Feed posts
  4. Factor in exclusivity — If a brand wants exclusivity, charge a premium
  5. Don't undervalue your work — It's better to negotiate than accept lowball offers