• 6 min read

How to Create an Influencer Rate Card (With Template)

A professional rate card makes you look polished and simplifies brand negotiations. Here's how to create one that works.

What is a Rate Card?

A rate card is a document that lists your services and pricing. It helps brands quickly understand what you offer and at what cost, making it easier for them to budget and work with you.

What to Include in Your Rate Card

1. About You Section

  • Your name/brand name
  • A brief bio (1-2 sentences)
  • Your niche/expertise
  • Social media handles

2. Audience Metrics

  • Follower count by platform
  • Average engagement rate
  • Audience demographics (age, gender, location)
  • Average views/reach per post type

3. Service Offerings and Rates

List each platform and content type with pricing:

  • Instagram: Story, Reel, Feed Post, Carousel
  • TikTok: Video, Story
  • YouTube: Dedicated Video, Integration, Shorts
  • Other platforms you're active on

4. Package Deals (Optional)

Bundle services at a slight discount:

  • "Instagram Bundle: 3 Stories + 1 Reel — $X (Save 15%)"
  • "Multi-Platform Pack: IG Reel + TikTok Video — $X"

5. Additional Services

  • Whitelisting/Spark Ads
  • Usage rights for ads
  • Exclusivity periods
  • Content revisions policy
  • Rush delivery fees

6. Contact Information

  • Email address
  • Manager/agent contact (if applicable)

Rate Card Best Practices

Keep It Visual

Use clean design, your brand colors, and professional formatting. Tools like Canva have free templates.

Update Regularly

Review and update your rate card every 3-6 months as your following and engagement change.

Create Multiple Versions

Consider having different rate cards for different platforms or niches if you serve multiple audiences.

Use Ranges Instead of Fixed Prices

Listing "$500-800 per Reel" gives you negotiation flexibility while setting expectations.

Calculate Your Rates

Before creating your rate card, use our calculator to determine fair market rates based on your metrics.

Get Your Personalized Rates

Calculate rates for each content type to build your rate card

Use Free Calculator

Rate Card Template Structure

[Your Name/Brand]

[Brief bio and niche]

AUDIENCE

  • Instagram: [X] followers | [X]% engagement
  • TikTok: [X] followers | [X] avg views
  • Demographics: [Age range], [Location], [Gender split]

RATES

Instagram

  • Story: $X - $X
  • Reel: $X - $X
  • Feed Post: $X - $X

TikTok

  • Video: $X - $X

PACKAGES

  • Instagram Bundle: [Details] — $X

ADDITIONAL

  • Usage rights: +50%
  • Exclusivity: +25%/week
  • Rush delivery (under 48h): +30%

CONTACT

[your@email.com]

Common Mistakes to Avoid

  • Pricing too low — Research market rates first
  • Too much information — Keep it concise and scannable
  • Outdated stats — Update metrics regularly
  • No clear contact info — Make it easy for brands to reach you
  • Generic design — Your rate card should reflect your brand